Recently, SocialPeta, a global leading advertising intelligence analysis tool, and TopOn, a global mobile advertising aggregation tool, jointly released the White Paper on Global Mobile Game Advertising and Monetization (H1 2020), which, drawing on the global mobile game advertising creative and monetization data of January-June 2020 from both platforms, reveals the advertising marketing data performance of global mobile gaming in H1 2020 under the impact of COVID-19 through a probe into ten countries, and predicts the trend of the global market in H2 2020 with the normalization of the pandemic.
- Overview of Global Mobile Game Advertising
- Global Hot Networks and Countries/Regions
- Top Media Buyers
- Hot Creative Types
- Overview of global mobile game monetization data
- Monetization data of casual games
- Monetization data of midcore games
- Monetization data of hardcore games
- Monetization inventory of major countries
- Summary and trends forecast
For the full version, please download the White Paper on Global Mobile Game Advertising and Monetization (H1 2020).