We are happy to announce that TopOn is now an official bidding partner with Yandex Advertising Network! The integration is now available for all publishers to join Yandex immediately without manual approval, making it quicker and easier to experience the full benefits of in-app bidding.Yandex Advert...
TopOn, a world’s leading mobile advertising mediation platform, is excited to announce the addition of Pangle to the demand sources supported by ourin-app bidding solution. In open beta, bidding with Pangle is automatically integrated into TopOn, allowing developers to go live immediately, wit...
Last year, TopOn launched the funnel report (Products | TopOn officially launched Funnel Report, quickly identify fluctuations factors of ads revenue). Recently, we have optimized and upgraded the funnel report based on the feedback of developers. Developers can use our new funnel report to analyze...
We are happy to announce that TopOn has moved out of closed beta and is now an official open beta bidding partner with Meta Audience Network! By making bidding with Meta Audience Network more widely available, the integration is now available for all publishers to join Meta Audience Network’s...
What is monetization A/B Testing?An A/B test is a controlled test that splits users into different groups, and exposeseach group to different app configurations. This allows you to test differentmonetization strategies and compare results through data analysis, thus helping youunderstand which strat...
2021 Global Mobile Games Advertising Monetization Report is based on comprehensive analysis by TopOn, a global mobile advertising mediation platform. The advertising monetization data is cumulatively generated from January to June 2021, based on 20000+ cooperative games, 90 million+ daily active use...
As a global mobile advertising mediation platform, TopOn conducted a summary analysis based on the cumulative advertising monetization data of its cooperative mobile games from January to June 2021. Based on the three advertising formats of Banner, Interstitial, and Rewarded Video, two new advertisi...
Developed by Aiweiyou and released by Loongcheer, Idioms Fight Landscape is an anagram-type casual puzzle game. It uses idiom solitaire as the core gameplay and integrates the theme of Imperial Examination Promotion to match the antique game situation. That is the reason why it is loved by players o...
On 23rd September between 2:00pm to 3:15pm (BST), GameAnalytics is running a webinar: making casual games in a Covid-19 world. Joined by friends at Adjust and TopOn, we’ll cover what we’ve spotted, how to grow your casual game and how to advertise during the pandemic. This webinar is the...
In order to help developers master in-app user behavior data and better optimize revenue from advertising, TopOn has recently officially launched cohorts report, user activity report and hourly report. These reports comprehensively present users' in-app advertising activity data from the perspec...
2021 Global Mobile Games Advertising Monetization Report is based on comprehensive analysis by TopOn, a global mobile advertising mediation platform. The advertising monetization data is cumulatively generated from January to June 2021, based on 20000+ cooperative games, 90 million+ daily active use...
As a global mobile advertising mediation platform, TopOn conducted a summary analysis based on the cumulative advertising monetization data of its cooperative mobile games from January to June 2021. Based on the three advertising formats of Banner, Interstitial, and Rewarded Video, two new advertisi...
On 23rd September between 2:00pm to 3:15pm (BST), GameAnalytics is running a webinar: making casual games in a Covid-19 world. Joined by friends at Adjust and TopOn, we’ll cover what we’ve spotted, how to grow your casual game and how to advertise during the pandemic. This webinar is the...
While COVID-19 is crushing the global economy, mobile gaming is poised for a new wave of growth. Newzoo’s latest data shows mobile gaming markets around the globe will generate USD77.2 billion in revenue this year, a 13% year-on-year increase. The App Store will generate USD38.8 billion in mob...
China, one of the largest mobile game markets in the world, is still growing rapidly. According to the official announcement of China, in 2019, the scale of China's mobile game market exceeded 22 billion US dollars, up 13.0% year on year. At the same time, We analyzed and tracked the 10 billion adve...