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2020 Global Mobile Games Advertising and Monetization Report has been officially released, click to download the full version!

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Products | TopOn officially launch Funnel Report, quickly identify fluctuations factors of ads revenue

As ads monetization becomes more and more frequent in commercialization of mobile apps, developers are more proficient in design, test and platform selection of in-app advertising, while there is also a need to understand the causes of data fluctuations. Recently, TopOn officially launched Funnel Re...

Apple announced app tracking transparency! What should APP developers do for advertising monetization?

Apple announces app tracking transparency will take effect on April 26.Prior to this, Apple confirmed that it would launch the App Tracking Transparency (ATT) function on the official version of iOS 14.5. On April 5, Apple’s official website issued a statement: Make sure that your app is ready...

TOPSHOW | eCPM increased by 230%! "My Training School" achieve refined operation improvement of advertising revenue by using TopOn

"Close to life" is the source of most casual SIM games. For this time, TOPSHOW takes "My Training School" as an example to fully demonstrate how a casual SIM game can restore the real training and management mode in a small and beautiful way. At the same time, advertising is deeply integrated into t...

TopOn Officially Partners with Kidoz to Enable Kid Safe Ads in TopOn Mediation Platform

Kidoz, one of the most popular SDK’s for Kid focused apps, has announced the availability of an official plugin forTopOn mediation. App publishers who are using TopOn mediation to manage their monetization SDK’s can now add Kidoz Kid Friendly Ads to their apps, natively via the TopOn Das...

2020 Global Mobile Games Advertising and Monetization Report

TopOn, a global mobile advertising mediation platform, officially released the "2020 Global Mobile Game Advertising and Monetization Report". Based on the cumulative data of cooperative mobile games from January to December 2020, it provides analysis and insights on the effects of advertising moneti...

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Lessons from Lockdown: Making Casual Games in a Covid-19 World

On 23rd September between 2:00pm to 3:15pm (BST), GameAnalytics is running a webinar: making casual games in a Covid-19 world. Joined by friends at Adjust and TopOn, we’ll cover what we’ve spotted, how to grow your casual game and how to advertise during the pandemic. This webinar is the...

Ads in mobile games may lead to more purchases than social or video platforms

Consumers still care about where they see adverts with mobile games being their preferred destination (16%) compared to YouTube (15%), Instagram (8%) and Snapchat (7%).According to the latest2019 Brand Safety Surveyby ad provider AdColony, consumers are also more likely to make a purchase after seei...

TOPSHOW | Revenue increased by 30%! Idioms Fight Landscape from 0 to 1 to achieve optimization of ad monetization

Developed by Aiweiyou and released by Loongcheer, Idioms Fight Landscape is an anagram-type casual puzzle game. It uses idiom solitaire as the core gameplay and integrates the theme of Imperial Examination Promotion to match the antique game situation. That is the reason why it is loved by players o...

Lessons from Lockdown: Making Casual Games in a Covid-19 World

On 23rd September between 2:00pm to 3:15pm (BST), GameAnalytics is running a webinar: making casual games in a Covid-19 world. Joined by friends at Adjust and TopOn, we’ll cover what we’ve spotted, how to grow your casual game and how to advertise during the pandemic. This webinar is the...

Products | Deeply dig into the value of advertising monetization data, TopOn launches three refined reports

In order to help developers master in-app user behavior data and better optimize revenue from advertising, TopOn has recently officially launched cohorts report, user activity report and hourly report. These reports comprehensively present users' in-app advertising activity data from the perspec...

Going online for 6 days and topping the US iOS list, TopOn helps "Pocket Sniper!" perfectly!

Recently, "Pocket Sniper!", which is monetized by TopOn, has officially entered the US iOS market. After 6 days of launch, it reached the top of the iOS free list and game list in the United States, and has been on the top of the list so far. As of July 14, the game has been listed in 98 c...

4 Suggestions for Inserting Banner Ads in Mobile Games

Mobile games are quietly reshaping mobile advertising. As a game developer, you know the more innovative design of ads in games, the more clicks your users will create to boost monetization. But due to multiple factors, your elaborate ads are used to being neglected by users and have done so in vain...

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Lessons from Lockdown: Making Casual Games in a Covid-19 World

On 23rd September between 2:00pm to 3:15pm (BST), GameAnalytics is running a webinar: making casual games in a Covid-19 world. Joined by friends at Adjust and TopOn, we’ll cover what we’ve spotted, how to grow your casual game and how to advertise during the pandemic. This webinar is the...

Global mobile game advertising and monetization in H1, 2020 [white paper]

While COVID-19 is crushing the global economy, mobile gaming is poised for a new wave of growth. Newzoo’s latest data shows mobile gaming markets around the globe will generate USD77.2 billion in revenue this year, a 13% year-on-year increase. The App Store will generate USD38.8 billion in mob...

Annual Advertising Monetization Report of China Mobile Games in 2019

China, one of the largest mobile game markets in the world, is still growing rapidly. According to the official announcement of China, in 2019, the scale of China's mobile game market exceeded 22 billion US dollars, up 13.0% year on year. At the same time, We analyzed and tracked the 10 billion adve...