TopOn and Yandex Announce Advertising Partnership for In-App Bidding

We are happy to announce that TopOn is now an official bidding partner with Yandex Advertising Network! The integration is now available for all publishers to join Yandex immediately without manual approval, making it quicker and easier to experience the full benefits of in-app bidding.

Yandex Advertising Network is a leading app monetization network in Eastern Europe. With over 300,000 direct advertisers, including high-end brands, publishers can add profitable ads to app and start earning money right away. Yandex will now support the TopOn Mediation for both iOS and Android, with multiple ad formats such as rewarded video, interstitial, banner and native ads.

"TopOn is one of the world’s leading mobile advertising mediation platforms, the integration of the two advertising systems will undoubtedly stimulate the online advertising market," said Yandex. "The transparency that is characteristic of in-app bidding systems creates new possibilities for growth. The more players, the wider range of ad inventory, the greater the competition for placement, and the higher the quality of the ads themselves. We anticipate that the partnership with TopOn will result in increased display advertising sales and improvements in ad quality."

——Yandex Advertising Network 

“We believe this new partnership will add further value to both TopOn and our publishers as we expand our bidding demand sources with Yandex Advertising Network, one of the largest bidding partners in the industry.”  “This is a key step forward in making it seamless for publishers to maximize ad revenue and improve operational efficiency.”

——TopOn Mediation Platform

In-app bidding offers numerous benefits to both publishers and advertisers. Publishers can get higher earnings, Maximized CPM, Higher Fill Rates and Better Management. For Advertisers, it can access more and better inventory through header bidding. 

TopOn will continue to support additional networks once they’re ready with their bidding solution, to help developers maximize competition, demand, and of course, revenue. To learn more about Yandex for TopOn in-app bidding, please reach out to our account team or business@toponad.com or our official website www.toponad.com to request access. 

About Yandex

Yandex Advertising Network is a leading app monetization network in Eastern Europe. With over 300,000 direct advertisers, including high-end brands, you can add profitable ads to your app and start earning money right away. Thanks to Yandex Advertising Network's partnerships with more than 30 external DSP systems, you can manage, track, and optimize all of your ads in one place. More than a thousand variables are used to choose ads that will be of most relevance to your target audience. The network supports popular ad formats such as interstitials, banners, and videos, so you can be sure that no ad goes unnoticed.