Download | TopOn GLOBAL MOBILE APP ADVERTISING MONETIZATION REPORT_2024 H1_NON-GAMING
2023年对于移动游戏营销行业来说,是一个充满变化和挑战的一年。随着经济逐步恢复,国内游戏市场有明显回暖,游戏用户规模和市场销售收入都达到了历史新高点;海外游戏市场规模仍不断扩大,但因受到国际局势动荡、隐私政策变动等因素影响,市场竞争加剧,海外游戏收入略有下滑。虽然信心仍待提振,但机遇往往也隐藏在压力与挑战中。
为帮助全球移动游戏从业者更好的观察移动游戏广告变现效果情况,全球移动广告聚合工具平台TopOn正式发布《2023年全球手游广告变现报告》,助力各位了解市场趋势,实现产品收益提升。
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