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White Paper on Global Mobile Game Advertising and Monetization (H1 2020) has been officially released, click to download the full version!

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TOPSHOW | Revenue increased by 30%! Idioms Fight Landscape from 0 to 1 to achieve optimization of ad monetization

Developed by Aiweiyou and released by Loongcheer, Idioms Fight Landscape is an anagram-type casual puzzle game. It uses idiom solitaire as the core gameplay and integrates the theme of Imperial Examination Promotion to match the antique game situation. That is the reason why it is loved by players o...

Lessons from Lockdown: Making Casual Games in a Covid-19 World

On 23rd September between 2:00pm to 3:15pm (BST), GameAnalytics is running a webinar: making casual games in a Covid-19 world. Joined by friends at Adjust and TopOn, we’ll cover what we’ve spotted, how to grow your casual game and how to advertise during the pandemic. This webinar is the...

Products | Deeply dig into the value of advertising monetization data, TopOn launches three refined reports

In order to help developers master in-app user behavior data and better optimize revenue from advertising, TopOn has recently officially launched cohorts report, user activity report and hourly report. These reports comprehensively present users' in-app advertising activity data from the perspec...

Going online for 6 days and topping the US iOS list, TopOn helps "Pocket Sniper!" perfectly!

Recently, "Pocket Sniper!", which is monetized by TopOn, has officially entered the US iOS market. After 6 days of launch, it reached the top of the iOS free list and game list in the United States, and has been on the top of the list so far. As of July 14, the game has been listed in 98 c...

4 Suggestions for Inserting Banner Ads in Mobile Games

Mobile games are quietly reshaping mobile advertising. As a game developer, you know the more innovative design of ads in games, the more clicks your users will create to boost monetization. But due to multiple factors, your elaborate ads are used to being neglected by users and have done so in vain...

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