Feature | New TopOn Funnel Report, Measuring Key metrics of APP Advertising Monetization
Last year, TopOn launched the funnel report (Products | TopOn officially launched Funnel Report, quickly identify fluctuations factors of ads revenue). Recently, we have optimized and upgraded the funnel report based on the feedback of developers. Developers can use our new funnel report to analyze data of each core link of app in advertising monetization, including App Launch>Get Strategy>Load>Load Fill>Impression>Click. At the same time, through conversion rate between each core link of advertising monetization link, you can analyze and further optimize your app advertising monetization.
New funnel reports provide three different data dimensions:
|
Data dimension |
Calculation method |
|
Events |
Calculated by the number of times the event occurred |
|
Devices |
Calculated by the number of devices (users) where the event occurred |
|
Average |
Events / Devices |
New funnel report includes two parts of data: Events, Conversion Rate
- Events：The core events in the ad monetization funnel model，such as：App Launch>Get Strategy>Load>Load Fill>Impression>Click
- Conversion Rate：Conversion rate between core events, calculated based on number of events or number of devices，such as：Load Fill Rate、CTR
Metrics of TopOn funnel report:
|
Metrics Name |
Type |
Calculation Method |
|
App Launch |
Event |
The App launch and successfully initialize the TopOn SDK |
|
Sessions/DAU |
Conversion Rate |
Sessions/startup devices |
|
Get Strategy |
Event |
Request placement strategy from TopOn server |
|
Load |
Event |
The number of times an ad request has been conveyed form App to TopOn |
|
Load Fill |
Event |
After the App sends an ad request to TopOn, TopOn returns that the ad request is filled successfully |
|
Load Fill Rate |
Conversion Rate |
Load Fill / Load |
|
Reach Scenario |
Event |
The number of times the user reaches the ad scenario |
|
SR Rate(Scenario Reach Rate) |
Conversion Rate |
The number of users reach ad scenario/App launch |
|
Ad Ready Rate |
Conversion Rate |
Percentage of ads that are already ready when users reach ad scenario |
|
Call isReady |
Event |
The App calls the isReady method of TopOn SDK |
|
isReady Rate |
Conversion Rate |
The number of TopOn isReady interface returns True / the number of TopOn isReady interface is called |
|
Call Show |
Event |
The App calls TopOn's Show() method.(Native and Banner ads trigger TopOn's show logic) |
|
Ad Call Rate |
Conversion Rate |
the number of times of calling show/ the number of times of reaching the ad scenario |
|
Impression |
Event |
The number of times an ad is shown, calculated by TopOn SDK |
|
SS Rate(Show Success Rate) |
Conversion Rate |
Impression / Call Show |
|
Impression API |
Conversion Rate |
The number of times an ad is shown, provided by networks' reporting API |
|
Impression Gap |
Conversion Rate |
（Impression- Impression API）/ Impression API |
|
Click |
Event |
The number of times an ad is clicked, calculated by TopOn SDK |
|
CTR |
Conversion Rate |
Click / Impression |
Note：
- App launch data is the overall data of the app dimension, and does not distinguish between placement and ad scenario
- Impressions API does not support ad scenario, channel, SDK version, app version, and does not support viewing devices and *per capita times *
- Impressions Gap does not support ad scenario, channel, SDK version, app version, and does not support viewing devices and *per capita times *
TopOn new funnel report mainly adds the following statistical dimensions and analysis metrics:
- Number of times per capita: You can intuitively compare the per capita performance of different APPs and different versions of APPs.
- Sessions/DAU：By Sessions/DAU, you can analyze the impact of different app versions on the user's frequency of use.
- Reach Scenario：App needs to call the entryAdScenario method to count.
- Ad Ready Rate：When the ad Ready rate is low, it is recommended that you add the logic for loading Ads
- Impression API& Impression Gap：The Impression API data is based on the Ad Networkd platform Report API or uploading third-party data.
Based on TopOn funnel report, developers can perform internal and external factor analysis, APP status analysis, advertisement ready status analysis, advertisement impression status analysis, etc. For details, please refer to the previous article: Products | TopOn officially launch Funnel Report, quickly identify fluctuations factors of ads revenue
The TopOn funnel report is now open for all developers, please contact our business operations via business@toponad.com.