Annual Advertising Monetization Report of China Mobile Games in 2019

China, one of the largest mobile game markets in the world, is still growing rapidly. According to the official announcement of China, in 2019, the scale of China's mobile game market exceeded 22 billion US dollars, up 13.0% year on year. At the same time, We analyzed and tracked the 10 billion adve...

Ready to join ChinaJoy 2019? TopOn is waiting for you!

  Every summer in China, there is an event that attracts the attention of global players——ChinaJoy. This event not only brings together a large number of developers, but also crazy game enthusiasts, who are here to experience the latest and hottest games, also to share the joy with like-minded peopl...

Ads in mobile games may lead to more purchases than social or video platforms

Consumers still care about where they see adverts with mobile games being their preferred destination (16%) compared to YouTube (15%), Instagram (8%) and Snapchat (7%).According to the latest2019 Brand Safety Surveyby ad provider AdColony, consumers are also more likely to make a purchase after seei...

Smartphone ad spend exceeded desktop in 2018, video is dominant format

In 2018, UK advertisers spent £13.44 billion on digital advertising, marking a 15% year-on-year increase.According to the latest IAB UK and PwC Digital Adspend study released today, smartphone ad spend exceeded desktop for the first time, and in 2018 accounted for 51% of digital total ad spend...

UpArpu officially renamed to TopOn

Today, “TopOn” will officially replace “UpArpu” as our new name. We enabled a new domain name: www.toponad.com, and a series of product names and official accounts such as WeChat public account, Facebook, LinkedIn, etc. will be renamed. Our system and services are as good as ever and will not affect...

Ads in mobile games may lead to more purchases than social or video platforms

Consumers still care about where they see adverts with mobile games being their preferred destination (16%) compared to YouTube (15%), Instagram (8%) and Snapchat (7%).According to the latest2019 Brand Safety Surveyby ad provider AdColony, consumers are also more likely to make a purchase after seei...

4 Suggestions for Inserting Banner Ads in Mobile Games

Mobile games are quietly reshaping mobile advertising. As a game developer, you know the more innovative design of ads in games, the more clicks your users will create to boost monetization. But due to multiple factors, your elaborate ads are used to being neglected by users and have done so in vain...

AB Testing: An Effective Way to Find the Maximum Revenue of Advertising Monetization

As an ad mediation platform, TopOn focuses on providing monetization and optimization services for mobile game and app developers worldwide. Recently, we launched a practical function A/B testing.A/B testing can be enabled directly via TopOn dashboard without code and version. It can optimize the ad...

Annual Advertising Monetization Report of China Mobile Games in 2019

China, one of the largest mobile game markets in the world, is still growing rapidly. According to the official announcement of China, in 2019, the scale of China's mobile game market exceeded 22 billion US dollars, up 13.0% year on year. At the same time, We analyzed and tracked the 10 billion adve...