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Download | 2023 Global Mobile App Advertising & Monetization White Paper

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Download | 2023 Global Mobile App Advertising & Monetization White Paper

2023 Global Mobile App Advertising & Monetization White Paper is based on comprehensive analysis by TopOn, a global mobile advertising mediation platform. The advertising monetization data is cumulatively generated from January to December 2023, based on 30000+ cooperative games, 100 million+ da...

Maximize Your Revenue: All Publishers Can Now Access Google Bidding with TopOn Mediation!

We're excited to share with all our publishers that you can now use Google partner bidding (Beta) with TopOn mediation platform to optimize your ad revenue strategy.Google partner bidding now enables you to access Google demand as a bidding source onTopOn. With Google partner bidding, you can now al...

TopOn and Yandex Announce Advertising Partnership for In-App Bidding

We are happy to announce that TopOn is now an official bidding partner with Yandex Advertising Network! The integration is now available for all publishers to join Yandex immediately without manual approval, making it quicker and easier to experience the full benefits of in-app bidding.Yandex Advert...

Pangle x TopOn In-App Bidding Open Beta Partnership Announcement

TopOn, a world’s leading mobile advertising mediation platform, is excited to announce the addition of Pangle to the demand sources supported by ourin-app bidding solution. In open beta, bidding with Pangle is automatically integrated into TopOn, allowing developers to go live immediately, wit...

Feature | New TopOn Funnel Report, Measuring Key metrics of APP Advertising Monetization

Last year, TopOn launched the funnel report (Products | TopOn officially launched Funnel Report, quickly identify fluctuations factors of ads revenue). Recently, we have optimized and upgraded the funnel report based on the feedback of developers. Developers can use our new funnel report to analyze...

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Maximize Your Revenue: All Publishers Can Now Access Google Bidding with TopOn Mediation!

We're excited to share with all our publishers that you can now use Google partner bidding (Beta) with TopOn mediation platform to optimize your ad revenue strategy.Google partner bidding now enables you to access Google demand as a bidding source onTopOn. With Google partner bidding, you can now al...

Download Now | 2021 Global Mobile Games Advertising Monetization Report

2021 Global Mobile Games Advertising Monetization Report is based on comprehensive analysis by TopOn, a global mobile advertising mediation platform. The advertising monetization data is cumulatively generated from January to June 2021, based on 20000+ cooperative games, 90 million+ daily active use...

Report Download | Global Mobile Games Ads Monetization Report | H1 2021

As a global mobile advertising mediation platform, TopOn conducted a summary analysis based on the cumulative advertising monetization data of its cooperative mobile games from January to June 2021. Based on the three advertising formats of Banner, Interstitial, and Rewarded Video, two new advertisi...

TOPSHOW | Revenue increased by 30%! Idioms Fight Landscape from 0 to 1 to achieve optimization of ad monetization

Developed by Aiweiyou and released by Loongcheer, Idioms Fight Landscape is an anagram-type casual puzzle game. It uses idiom solitaire as the core gameplay and integrates the theme of Imperial Examination Promotion to match the antique game situation. That is the reason why it is loved by players o...

Lessons from Lockdown: Making Casual Games in a Covid-19 World

On 23rd September between 2:00pm to 3:15pm (BST), GameAnalytics is running a webinar: making casual games in a Covid-19 world. Joined by friends at Adjust and TopOn, we’ll cover what we’ve spotted, how to grow your casual game and how to advertise during the pandemic. This webinar is the...

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Maximize Your Revenue: All Publishers Can Now Access Google Bidding with TopOn Mediation!

We're excited to share with all our publishers that you can now use Google partner bidding (Beta) with TopOn mediation platform to optimize your ad revenue strategy.Google partner bidding now enables you to access Google demand as a bidding source onTopOn. With Google partner bidding, you can now al...

Download | 2023 Global Mobile App Advertising & Monetization White Paper

2023 Global Mobile App Advertising & Monetization White Paper is based on comprehensive analysis by TopOn, a global mobile advertising mediation platform. The advertising monetization data is cumulatively generated from January to December 2023, based on 30000+ cooperative games, 100 million+ da...

Download Now | 2021 Global Mobile Games Advertising Monetization Report

2021 Global Mobile Games Advertising Monetization Report is based on comprehensive analysis by TopOn, a global mobile advertising mediation platform. The advertising monetization data is cumulatively generated from January to June 2021, based on 20000+ cooperative games, 90 million+ daily active use...

Report Download | Global Mobile Games Ads Monetization Report | H1 2021

As a global mobile advertising mediation platform, TopOn conducted a summary analysis based on the cumulative advertising monetization data of its cooperative mobile games from January to June 2021. Based on the three advertising formats of Banner, Interstitial, and Rewarded Video, two new advertisi...

Lessons from Lockdown: Making Casual Games in a Covid-19 World

On 23rd September between 2:00pm to 3:15pm (BST), GameAnalytics is running a webinar: making casual games in a Covid-19 world. Joined by friends at Adjust and TopOn, we’ll cover what we’ve spotted, how to grow your casual game and how to advertise during the pandemic. This webinar is the...

Global mobile game advertising and monetization in H1, 2020 [white paper]

While COVID-19 is crushing the global economy, mobile gaming is poised for a new wave of growth. Newzoo’s latest data shows mobile gaming markets around the globe will generate USD77.2 billion in revenue this year, a 13% year-on-year increase. The App Store will generate USD38.8 billion in mob...

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