White Paper on Global Mobile Game Advertising and Monetization (H1 2020) has been officially released, click to download the full version!
Read>>With the development of the mobile internet, the role of big data empowerment is becoming more and more obvious. Especially nowadays when information security is becoming more and more important, business-related data is regarded as the "lifeblood" by more and more developers. With the increasing ne...
Developed by Aiweiyou and released by Loongcheer, Idioms Fight Landscape is an anagram-type casual puzzle game. It uses idiom solitaire as the core gameplay and integrates the theme of Imperial Examination Promotion to match the antique game situation. That is the reason why it is loved by players o...
On 23rd September between 2:00pm to 3:15pm (BST), GameAnalytics is running a webinar: making casual games in a Covid-19 world. Joined by friends at Adjust and TopOn, we’ll cover what we’ve spotted, how to grow your casual game and how to advertise during the pandemic. This webinar is the...
In order to help developers master in-app user behavior data and better optimize revenue from advertising, TopOn has recently officially launched cohorts report, user activity report and hourly report. These reports comprehensively present users' in-app advertising activity data from the perspec...
While COVID-19 is crushing the global economy, mobile gaming is poised for a new wave of growth. Newzoo’s latest data shows mobile gaming markets around the globe will generate USD77.2 billion in revenue this year, a 13% year-on-year increase. The App Store will generate USD38.8 billion in mob...
On 23rd September between 2:00pm to 3:15pm (BST), GameAnalytics is running a webinar: making casual games in a Covid-19 world. Joined by friends at Adjust and TopOn, we’ll cover what we’ve spotted, how to grow your casual game and how to advertise during the pandemic. This webinar is the...
Consumers still care about where they see adverts with mobile games being their preferred destination (16%) compared to YouTube (15%), Instagram (8%) and Snapchat (7%).According to the latest2019 Brand Safety Surveyby ad provider AdColony, consumers are also more likely to make a purchase after seei...
Developed by Aiweiyou and released by Loongcheer, Idioms Fight Landscape is an anagram-type casual puzzle game. It uses idiom solitaire as the core gameplay and integrates the theme of Imperial Examination Promotion to match the antique game situation. That is the reason why it is loved by players o...
On 23rd September between 2:00pm to 3:15pm (BST), GameAnalytics is running a webinar: making casual games in a Covid-19 world. Joined by friends at Adjust and TopOn, we’ll cover what we’ve spotted, how to grow your casual game and how to advertise during the pandemic. This webinar is the...
In order to help developers master in-app user behavior data and better optimize revenue from advertising, TopOn has recently officially launched cohorts report, user activity report and hourly report. These reports comprehensively present users' in-app advertising activity data from the perspec...
Recently, "Pocket Sniper!", which is monetized by TopOn, has officially entered the US iOS market. After 6 days of launch, it reached the top of the iOS free list and game list in the United States, and has been on the top of the list so far. As of July 14, the game has been listed in 98 c...
Mobile games are quietly reshaping mobile advertising. As a game developer, you know the more innovative design of ads in games, the more clicks your users will create to boost monetization. But due to multiple factors, your elaborate ads are used to being neglected by users and have done so in vain...
On 23rd September between 2:00pm to 3:15pm (BST), GameAnalytics is running a webinar: making casual games in a Covid-19 world. Joined by friends at Adjust and TopOn, we’ll cover what we’ve spotted, how to grow your casual game and how to advertise during the pandemic. This webinar is the...
While COVID-19 is crushing the global economy, mobile gaming is poised for a new wave of growth. Newzoo’s latest data shows mobile gaming markets around the globe will generate USD77.2 billion in revenue this year, a 13% year-on-year increase. The App Store will generate USD38.8 billion in mob...
China, one of the largest mobile game markets in the world, is still growing rapidly. According to the official announcement of China, in 2019, the scale of China's mobile game market exceeded 22 billion US dollars, up 13.0% year on year. At the same time, We analyzed and tracked the 10 billion adve...