Focusing on Mobile Advertising Monetization Mediation, TopOn Completed Tens of Millions of Pre-A round of Financing

On May 18th, TopOn as a mobile advertising monetization mediation platform, announced the completion of tens of millions of yuan in Pre-A round financing. The investor was Shanghai Xianqin Venture Capital Co., Ltd. It is reported that this round of financing is mainly used for product technology res...

Adjust, TopOn, and Ougry Take The Lead in Cooperation With GameAnalytics, Which Launches Its Mobile Game Solution——The GameDev Toolbox

GameAnalytics, a subsidiary of Mobvista, has launched its first one-stop mobile game servicesplatform—GameDev Toolbox, which provides free mobile game solution retrieval services for mobile game developers around the world.GameAnalytics is dedicated to providing free game analysis tools for in...

Annual Advertising Monetization Report of China Mobile Games in 2019

China, one of the largest mobile game markets in the world, is still growing rapidly. According to the official announcement of China, in 2019, the scale of China's mobile game market exceeded 22 billion US dollars, up 13.0% year on year. At the same time, We analyzed and tracked the 10 billion adve...

Ready to join ChinaJoy 2019? TopOn is waiting for you!

  Every summer in China, there is an event that attracts the attention of global players——ChinaJoy. This event not only brings together a large number of developers, but also crazy game enthusiasts, who are here to experience the latest and hottest games, also to share the joy with like-minded peopl...

Ads in mobile games may lead to more purchases than social or video platforms

Consumers still care about where they see adverts with mobile games being their preferred destination (16%) compared to YouTube (15%), Instagram (8%) and Snapchat (7%).According to the latest2019 Brand Safety Surveyby ad provider AdColony, consumers are also more likely to make a purchase after seei...

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Ads in mobile games may lead to more purchases than social or video platforms

Consumers still care about where they see adverts with mobile games being their preferred destination (16%) compared to YouTube (15%), Instagram (8%) and Snapchat (7%).According to the latest2019 Brand Safety Surveyby ad provider AdColony, consumers are also more likely to make a purchase after seei...

4 Suggestions for Inserting Banner Ads in Mobile Games

Mobile games are quietly reshaping mobile advertising. As a game developer, you know the more innovative design of ads in games, the more clicks your users will create to boost monetization. But due to multiple factors, your elaborate ads are used to being neglected by users and have done so in vain...

AB Testing: An Effective Way to Find the Maximum Revenue of Advertising Monetization

As an ad mediation platform, TopOn focuses on providing monetization and optimization services for mobile game and app developers worldwide. Recently, we launched a practical function A/B testing.A/B testing can be enabled directly via TopOn dashboard without code and version. It can optimize the ad...

Annual Advertising Monetization Report of China Mobile Games in 2019

China, one of the largest mobile game markets in the world, is still growing rapidly. According to the official announcement of China, in 2019, the scale of China's mobile game market exceeded 22 billion US dollars, up 13.0% year on year. At the same time, We analyzed and tracked the 10 billion adve...