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White Paper on Global Mobile Game Advertising and Monetization (H1 2020) has been officially released, click to download the full version!

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Product | TopOn ROI report for developers, here comes!

With the increasingly fierce competition in the Chinese advertising media buying market, the cost of media buying is rising rapidly. How to effectively measure the performance of acquired users and accurately calculate the ROI are the major problems for developers. In this respect, TopOn has launche...

TopOn China Alliance – Perfect Choice to release your apps and open the huge market in China

TopOn- theTop#1mediation platform inChina, has officially launchedTopOn China Allianceproject to help overseas developers enter the Chinese market.Why Chinese Market?China, with large gaming population, has a huge market, and maintaining great market potential. According to the data analysis of APP...

TOPSHOW | ROI increased by 65% in 7 days! See how overseas racing mobile game "Flipbike.io" realizes advertising monetization

"Flipbike.io" is an addictive multiplayer online battle io recreational motorcycle racing game. Players have only one goal: increase their horsepower, defeat their opponents, and arrive first end!Gameplay introductionIn the game operation, player can control the motorcycle to move forward by long pr...

TOPSHOW | Advertising eCPM, ARPU doubled! Strategies for increasing advertising revenue of "Lost Castle"

"Lost Castle" is a Roguelike action game developed by Hunter Studio, an indie game studio in China. It was released on Steam in 2016 and became the best-selling domestic game all the way to the top. More than 91% of downloaded users gave them positive reviews.With its excellent game quality and user...

Lessons from Lockdown: Making Casual Games in a Covid-19 World

In September we ran the first webinar in our Toolbox series:making casual games in a Covid-19 world. Joined by our friends at Adjust and TopOn, we covered what we’ve spotted, how to grow your casual game and how to advertise during the pandemic. Don’t worry if you missed it. You can catc...

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Lessons from Lockdown: Making Casual Games in a Covid-19 World

On 23rd September between 2:00pm to 3:15pm (BST), GameAnalytics is running a webinar: making casual games in a Covid-19 world. Joined by friends at Adjust and TopOn, we’ll cover what we’ve spotted, how to grow your casual game and how to advertise during the pandemic. This webinar is the...

Ads in mobile games may lead to more purchases than social or video platforms

Consumers still care about where they see adverts with mobile games being their preferred destination (16%) compared to YouTube (15%), Instagram (8%) and Snapchat (7%).According to the latest2019 Brand Safety Surveyby ad provider AdColony, consumers are also more likely to make a purchase after seei...

TOPSHOW | Revenue increased by 30%! Idioms Fight Landscape from 0 to 1 to achieve optimization of ad monetization

Developed by Aiweiyou and released by Loongcheer, Idioms Fight Landscape is an anagram-type casual puzzle game. It uses idiom solitaire as the core gameplay and integrates the theme of Imperial Examination Promotion to match the antique game situation. That is the reason why it is loved by players o...

Lessons from Lockdown: Making Casual Games in a Covid-19 World

On 23rd September between 2:00pm to 3:15pm (BST), GameAnalytics is running a webinar: making casual games in a Covid-19 world. Joined by friends at Adjust and TopOn, we’ll cover what we’ve spotted, how to grow your casual game and how to advertise during the pandemic. This webinar is the...

Products | Deeply dig into the value of advertising monetization data, TopOn launches three refined reports

In order to help developers master in-app user behavior data and better optimize revenue from advertising, TopOn has recently officially launched cohorts report, user activity report and hourly report. These reports comprehensively present users' in-app advertising activity data from the perspec...

Going online for 6 days and topping the US iOS list, TopOn helps "Pocket Sniper!" perfectly!

Recently, "Pocket Sniper!", which is monetized by TopOn, has officially entered the US iOS market. After 6 days of launch, it reached the top of the iOS free list and game list in the United States, and has been on the top of the list so far. As of July 14, the game has been listed in 98 c...

4 Suggestions for Inserting Banner Ads in Mobile Games

Mobile games are quietly reshaping mobile advertising. As a game developer, you know the more innovative design of ads in games, the more clicks your users will create to boost monetization. But due to multiple factors, your elaborate ads are used to being neglected by users and have done so in vain...

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Lessons from Lockdown: Making Casual Games in a Covid-19 World

On 23rd September between 2:00pm to 3:15pm (BST), GameAnalytics is running a webinar: making casual games in a Covid-19 world. Joined by friends at Adjust and TopOn, we’ll cover what we’ve spotted, how to grow your casual game and how to advertise during the pandemic. This webinar is the...

Global mobile game advertising and monetization in H1, 2020 [white paper]

While COVID-19 is crushing the global economy, mobile gaming is poised for a new wave of growth. Newzoo’s latest data shows mobile gaming markets around the globe will generate USD77.2 billion in revenue this year, a 13% year-on-year increase. The App Store will generate USD38.8 billion in mob...

Annual Advertising Monetization Report of China Mobile Games in 2019

China, one of the largest mobile game markets in the world, is still growing rapidly. According to the official announcement of China, in 2019, the scale of China's mobile game market exceeded 22 billion US dollars, up 13.0% year on year. At the same time, We analyzed and tracked the 10 billion adve...